Join the DMCVB. The Denver Metro Convention & Visitors Bureau is a private, nonprofit trade association that is responsible for marketing metro Denver as a convention and leisure destination. The Bureau is contracted by the City and County of Denver to act as the official marketing agency for Denver.  In 2007, the Bureau had a budget of $14 million, which was derived from 2.75 percent of the lodger’s tax in the City and County of Denver, from advertising and private fundraising and from the membership fees the Bureau collects from its more than 1,100 business members.

Integrated Marketing to Target Markets

The Bureau uses a sophisticated integrated marketing approach to sell Denver as a travel destination, which includes direct sales, sales blitzes, and telemarketing, advertising and direct mail, tourism and convention industry trade shows, Internet promotions, e-mail blasts,  websites, podcasts, and e-newsletters, visitor guides and brochures, public relations and press tours, client familiarization tours and site inspections, and visitor information centers.

• More exposure:
• Listings in DMCVB publications including the Official Visitors Guides and Destination Planning Guide
• Listing on the #1 Denver website – Denver.org
• Brochure distribution at four high-traffic Visitor Center locations
• Exposure to meeting planners, group travel planners, individual visitors, and media representatives

• More partnerships:
• With other convention and tourism-focused businesses
• With DMCVB staff
• With meeting planners, group travel planners, and media representatives

• More business:
• Attract your share of the $2 billion spent annually by visitors to Denver
• Benefit from DMCVB referrals to convention and meeting planners and attendees
• Participate in our $4 million marketing campaign to attract visitors to Denver