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Facts & Figures


In 2015, 16.4 million visitors spent $5 billion in Denver. Direct visitor spending benefits hotels, retailers, restaurants, attractions, transportation services and other businesses, and supports jobs for more than 51,000 people in metro Denver.

Download highlights of the latest visitor statistics for Denver:

The Economic Impact of Tourism in Denver, 2015 compiled by Longwoods.


Tourism is a $17.3 billion industry that supports more than 150,000 jobs, contributes $976 million in local and state tax revenues.

United States

Direct spending by domestic and international travelers generates more than $700 billion in the nation’s economy. The industry also represents one of America’s largest employers, accounting for more than 10 million direct and indirect jobs.

To learn more, visit:

U.S. Travel Association

Tourism Pays

Tourism Pays is a nonprofit public outreach campaign that supports the tourism industry in Denver and Colorado. The program’s web site aggregates current news, trends, initiatives and statistics at the local, state and national levels. To learn more, visit: www.tourismpayscolorado.com

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