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Overnight Visitors: 2015  2014 2013 2012 2011
Number of Overnight Business Visitors   2.6 million 2.4 million 2.3 million 2.3 million 2.2 million
Number of Overnight Pleasure Visitors  13.8 million 13 million 11.7 million 11.3 million 11 million
Total number of Denver Overnight 16.4 million  15.4 million 14 million 13.6 million 13.2 million
           
Total Spending - Overnight Visitors:  $5.7 billion $4.6 billion $4 billion $3.6 billion $3.3 billion
Accommodations  $1.5 billion $1.3 billion $1.2 billion $1 billion $973 million
Eating/Drinking  $1.2 billion $913 million $796 million $705 million $669 million
Retail  $818 million $579 million $549 million $499 million $484 million
Transportation  $1.6 billion $1.4 billion $1.2 billion $992 million $849 million
Recreation  $565 million $398 million $373 million $353 million $310 million
           
Average No. Nights Spent in Denver:  3.3 3.2 3.2 3.4 3.3
           
Day Visitors:          
Total Day Trips to Denver  12 million 10.2 million 8.8 million 8.3 million 7.8 million
Total Spending  $671 million $670 million $551 million $444 million $421 million
           
Average Daily Expenditure:          
Business Traveler  $149 $138 $126 $112 $107
Marketable Traveler  $136 $117 $113 $104 $114
Visiting Friends/Relatives  $71 $70 $68 $49 $43
Day Visitor  $66 $66 $63 $53 $54
           
In 2015          
Denver's image (what visitors thought of the city) improved year over year. Nearly eight in
10 visitors agreed strongly that Denver is a place they would "really enjoy visiting again."
 
   
States Sending Overnight Leisure Visitors to Denver (in order) Urban Areas Sending Overnight Leisure Visitors to Denver (in order)
California Los Angeles
Texas New York City
Illinois Chicago
Florida Phoenix
New York Houston
Arizona Albuquerque
Nebraska Dallas/Ft. Worth
Kansas Salt Lake City
  San Francisco-Oakland-San Jose
   Washington, D.C.
   
Top Shopping/Entertainment Top Attractions Visited – Paid
16th Street Mall Denver Zoo
LoDo "Lower Downtown" Historic District Denver Art Museum
Cherry Creek Red Rocks Park & Amphitheatre
Denver Pavilions Denver Botanic Gardens
Park Meadows Retail Resort Buffalo Bill Museum & Grave
Larimer Square Denver Museum of Nature & Science/IMAX
Outlets at Castle Rock Downtown Aquarium
Belmar Colorado Railroad Museum
FlatIron Crossing Mall Colorado Rockies
  Butterfly Pavilion
   Children's Museum of Denver
   Denver Broncos

Source: 2015 Longwoods