DENVER (February 19, 2010) – National studies have shown Denver has some of the “fittest” residents of any major city in the country*, but that statistic may be on hold during Denver Restaurant Week (DRW) when 281 of the city’s best eateries offer a celebration of fine dining.

 

This year, Denver’s largest culinary festival is actually running two weeks, from February 20-March 5, 2010.  During DRW, all 281 participating restaurants will offer multi-course dinners for the “mile high” price of $52.80 for two (Denver is exactly 5,280 feet above sea level – one mile high) or $26.40 for one, tax and gratuity not included.

 

The total of 281 restaurants participating is a record number for the event, up nearly 25 percent from the 225 that participated in 2009.

 

The sixth annual DRW is organized by VISIT DENVER, The Convention & Visitors Bureau.  “Last year, nearly 300,000 people dined-out during restaurant week, and this year, with 25 percent more restaurants participating, we are confident that we will set a new record for meals served,” stated VISIT DENVER President & CEO Richard Scharf.

 

The event was started by VISIT DENVER in 2005 with the intent to increase restaurant business during a slow time of the year, and boost the city’s national reputation for offering fine dining.  “We started with 84 restaurants the first year and now we have 281 restaurants participating – 20 more than New York City,” Scharf said.  Tourism officials believe that DRW is the largest restaurant week in the nation in terms of the number of restaurants participating.

 

“The fun of restaurant week is going online at www.DenverRestaurantWeek.com to review and compare the menus,” Scharf says.  “In past years, the average person spent more than 11 minutes on the Web site and looked at more than 40 menus.  This year, with 281 menus posted, the average diner has their work cut out for them,” he said.

 

For a complete list of all 281 participating restaurants and menus, visit:  www.DenverRestaurantWeek.com.

 

Denver Restaurant Week is presented by VISIT DENVER, The Convention & Visitors Bureau.  Sponsors include:  Alamos Winery, Mirassou Winery, Louis M. Martini, William Hill Estate Wines, The Denver Post, 5280 Magazine, Four O’Clock News at 9News, Westword, RTD, Metromix, the Downtown Denver Partnership and the Colorado Restaurant Association.

 

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*American Fitness Index (AFI) 2009

          

About VISIT DENVER, The Convention & Visitors Bureau

Celebrating 100 years of promoting the Mile High City, VISIT DENVER is a nonprofit trade association that contracts with the City of Denver to market Denver as a convention and leisure destination, increasing economic development in the city, creating jobs and generating taxes.  Tourism is the second largest industry in Denver, generating $3.1 billion in annual spending in 2008, while supporting 65,000 jobs. For more information on Denver call 800-2-DENVER or visit Denver’s official Web site at VISITDENVER.com.    

 

 

With VISIT DENVER press or photo inquiries, please contact:

Rich Grant: (303) 571-9450 or rgrant@visitdenver.com
Jen Elving: (303) 571-9451 or jelving@visitdenver.com