“Just like fine dining, beer has become part of Denver’s tourism brand,” states Richard Scharf, president & CEO of VISIT DENVER. “Denver brews more beer than any other city, is home to the largest single brewing site in the world – Coors Brewery – and hosts the annual Great American Beer Festival (GABF), which has been declared the largest beer tasting event in the world,” Scharf said.
It was to welcome GABF that Denver Beer Fest was created. “We knew that GABF was attracting some of the world’s top craft beer writers and aficionados, and we wanted to give them opportunities to sample Denver’s beer scene, in addition to tasting all the American beers available at GABF,” Scharf said.
With GABF selling out 11 weeks early, Denver Beer Fest has given locals another opportunity to be involved in the city’s beer culture.
Some of the events include:
* Rare Beer Tastings
* Meet the Brewer Nights
* Firkin nights (a cask conditioned beer will be tapped and drained until it is gone)
* Tap Takeovers (a brewery takes over all the taps at a bar or restaurant)
* Beer-paired Dinners (a restaurant works with the brewery and has a different course paired with a different beer in a fixed-price dinner)
* Beer Competitions (beers are paired off against each other, often with the bar patrons voting for their favorites, until there is one winner)
* Beer Education (special programs or lectures that discuss different aspects of beer tasting or brewing)
* Pub Crawls (two or more bars work together on a pub crawl, or beer walking tour, or beer cruiser bike night)
* Brewery Tours (special theme-tours of breweries)
* Beer Games (quizzes, contests, special events)
* Music (music events that take place during Denver Beer Fest and can be tied into it)
Visit Denver Beer Fest online for more information.