Special Alert
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***MEDIA ADVISORY*** Mayor Michael B. Hancock Tapped as Brewmaster for Specialty Denver Brew, Launching Denver Beer Fest 2012

On September 19, Denver is going to have the opportunity to watch its newest brewmaster, Mayor Michael “Biermeister” Hancock, get down and dirty with hops, malted barley and yeast to produce a special brew for Denver Beer Fest 2012. The beer will be served while supplies last throughout Denver Beer Fest (Oct. 5-13) at the Denver Beer Company.

Keepin’ it homegrown, just like our Mayor Hancock, the beer will be flavored with pumpkins provided by Denver Urban Gardens (DUG) and brewed at Denver Beer Co., in cooperation with the Colorado Brewers Guild and VISIT DENVER, The Convention & Visitors Bureau. The pumpkin ale will be tapped and ready for tasting on Oct. 5 for the launch of Denver Beer Fest 2012.

The Denver community can help name the beer through Facebook.com/VISITDENVER beginning September 19 at 3pm (MST). The Mayor will announce the official name for the final brew when he kicks off the first day of Denver Beer Fest with Denver Beer Co. brewers, the Colorado Brewers Guild and VISIT DENVER.

Denver Mayor Michael B. Hancock
Charlie Berger, Denver Beer Co.
Patrick Crawford, Denver Beer Co.
Steve Kurowski, Colorado Brewers Guild

Wednesday, Sept. 19, 2012
2:30 – 3:15pm

Denver Beer Co., 1695 Platte St., Denver, CO 80202

Brewers will instruct Mayor Hancock in all the steps of producing beer. Visuals will include “Brewer Hancock” crushing and shoveling barley, mixing in pumpkin and working with the brewers on the beer making process. Interviews with the Mayor, Denver Beer Co. brewers, the Colorado Brewers Guild and VISIT DENVER are also available.

From Oct. 5-13, the citywide suds celebration known as Denver Beer Fest will return for its fourth year, with Meet the Brewer Nights, beer-paired dinners, firkin nights, brewer versus brewer competitions and the first-ever Denver Beer Fest-official Denver Beer Crawl. All events will be listed at DenverBeerFest.com. The event was created by VISIT DENVER, The Convention & Visitors Bureau, to offer more beer events around the Great American Beer Festival® (GABF) – organized by the Brewers Association – and to give local breweries, tap houses, bars and restaurants an opportunity to showcase their products to the 50,000 beer lovers who attend the granddaddy of beer festivals, as well as Denver locals who can’t make GABF 2012.




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