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** MEDIA ADVISORY ** MEDIA ADVISORY ** MAYOR MICHAL HANCOCK TO KICK OFF $1 MILLION MILE HIGH HOLIDAYS CAMPAIGN

11/17/2011
Sponsored by VISIT DENVER, the City of Denver and more than two dozen other partners, the integrated, $1 million marketing campaign features television and print ads, billboards, websites and transit advertising, all designed to encourage visitors from throughout the region to come to Denver during the holiday period, from Nov. to Jan. Some 45 hotels have created Mile High Holiday deals, with many starting at the mile high price of $52.80/night, and can be found at www.MileHighHolidays.com.  

WHEN: Monday, November 21, 10:00 a.m.
9:45am – Press Check-in
Press may park in the valet cut-outs by Hot Topic and Fusion Federation on Glenarm between 15th & 16th by the crosswalk and in the back alley of Denver Pavilions behind Forever 21.

WHERE: Denver Pavilions, 500 16th Street (Forever 21 outdoor plaza)

WHO:
-Denver Mayor Michael Hancock
-Richard Scharf, president & CEO, VISIT DENVER
-Susan Rogers Kark, Downtown Denver Partnership
-Jeff Hovorka, Denver Center for the Performing Arts
-Mark Sidell, president, Gart Properties, LLC (Denver Pavilions)
-Julie Bender, president & CEO, Cherry Creek North
-Nick LeMasters, general manager, Cherry Creek Shopping Center

VISUALS:
-Live models will showcase colorful season fashions from top local retailers
-Festive holiday décor surrounding the Mayor and speakers
-Live holiday music will add to the spirit of the season

CONTACTS:
Rich Grant: (303) 907-8289 (c), rgrant@visitdenver.com  
Debbie Park: (303) 927-9398 (c), dpark@visitdenver.com  
Katie Adamson (303) 571-9450 (o), kadamson@visitdenver.com  

 

 

 

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