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DENVER MAYOR MICHAEL B. HANCOCK TO KICK OFF $1 MILLION ADVERTISING CAMPAIGN

11/19/2012
WHAT:
Sponsored by VISIT DENVER, the City of Denver and more than two dozen other partners, the integrated marketing campaign features television advertising spots, print ads, billboards, websites, transit advertising and special magazine inserts, all designed to encourage visitors to come to Denver during the holiday season, from November to January. The campaign has an ad and in-kind value of more than $1 million.
More than 40 hotels have created Mile High Holiday deals, with 29 hotels offering rooms at the “mile high” price of $52.80. Details can be found at: www.MileHighHolidays.com.

WHEN:
Monday, November 19, 11:30 a.m.

WHERE:
Cherry Creek Shopping Center (at the Guest Services desk in front of Neiman Marcus)
Press may park in the valet entrance on First Avenue. There is space here also for live trucks. Cookies and hot chocolate will be served.

WHO:
-Denver Mayor Michael B. Hancock
-Bruce James, 2012 Chairman, VISIT DENVER
-Susan Rogers Kark, Downtown Denver Partnership
-Jeff Hovorka, Denver Center for the Performing Arts
-Nick LeMasters, General Manager, Cherry Creek Shopping Center


Mayor Hancock to Become a “Wrapper”



VISUALS:
-A professional gift wrapper will instruct Mayor Hancock on how to wrap beautiful packages, giving tips on cutting paper, creating bows, and other special effects. Mayor Hancock will try his hand at becoming a professional gift wrapper.
-Four Dickens Carolers in authentic Victorian costumes will perform a variety of holiday classics before and after the press conference.
-The press conference will be held in the heart of the ice palace, at Cherry Creek Shopping Center’s brilliant holiday display.

CONTACTS:
Rich Grant: (303) 907-8289 (c), rgrant@visitdenver.com
Katie Converse (720) 215-9373 (c), kconverse@visitdenver.com

 

 

 

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