DENVER RESTAURANT WEEK SET NEW RECORDS
DENVER (May 7, 2009) – Denver Restaurant Week (DRW) 2009 was a huge success, according to the event’s sponsor, VISIT DENVER, The Convention & Visitors Bureau.
A total of 225 restaurants participated in the dining promotion, held February 21-27, 2009. This was up 29 percent from the 175 restaurants in 2008. During Denver Restaurant Week, participating restaurants offered a multi-course meal for the “mile high” fixed price of $52.80 for two, or $26.40 for one.
A total of 202,500 meals were served during DRW. In 2009, restaurants had the option to extend for a full week. Some 175 restaurants extended the DRW offer for a second week, serving a total of 95,700 meals.
In total for the two weeks of DRW 2009, 298,200 special, fixed-price meals were served, up 84 percent over the 162,000 meals served in 2008.
Web site traffic at the DRW site also soared 37 percent up with 322,782 unique visits in 2009, up from 235,618. There were a total of 4.6 million page views.
“In this economy, most businesses and promotions are happy to be flat with last year. We are very pleased to see an 84 percent increase in the amount of people participating in this event,” said Richard Scharf, president & CEO of VISIT DENVER.
Denver Restaurant Week was begun in 2005 with the intention of both stimulating local restaurant business and getting people in the city more aware of how much the dining scene had changed in the past few years.
“We are particularly happy to see Web visits increase 37 percent because one of the primary reasons we sponsor Denver Restaurant Week is to get people talking about restaurants,” Scharf said. According to studies, one of the things meeting planners look at when choosing a city to host a convention is how many fine dining establishments the city has to offer, Scharf explained. “All marketing begins with local awareness. When locals feel Denver excels in offering fine dining, it will be much easier to market that message to out-of-towners,” he said.
Denver Restaurant Week was presented by VISIT DENVER and the Denver Newspaper Agency. Sponsors include: Mirassou Winery, Louis M. Martini, Frei Brothers Reserve, the Mile High Chapter of the Colorado Restaurant Association, 5280 Magazine and KUSA Four O’Clock News.
About VISIT DENVER, The Convention & Visitors Bureau
Celebrating 100 years of promoting the Mile High City, VISIT DENVER is a nonprofit trade association that contracts with the City of Denver to market Denver as a convention and leisure destination, increasing economic development in the city, creating jobs and generating taxes. Tourism is the second-largest industry in Denver, generating $2.9 billion in annual spending in 2007, while supporting 65,000 jobs. For more information on Denver call 800-2-DENVER or visit Denver’s official Web site at VISITDENVER.com.
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