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VISIT DENVER to Sponsor Second Denver Beer Fest in September


DENVER (May 4, 2010) – To celebrate Denver’s claim as one of the world’s great beer cities, VISIT DENVER is presenting the second annual Denver Beer Fest (www.DenverBeerFest.com), which will take place September 10-19, 2010.

The 10-day celebration of beer-centric experiences will include beer tastings at restaurants, beer-paired dinners, “meet the brewer” nights, beer tappings, brewery tours and a variety of entertaining beer events. 


Denver Beer Fest is a celebration of all things beer leading up to America’s most prestigious beer festival and competition, the Brewers Association’s Great American Beer Festival (GABF), held September 16-18.  Denver Beer Fest also includes the first weekend of Oktoberfest on Larimer Street, a Mile High tradition for more than 40 years. 


“Denver has so many beer attractions that it seemed natural to pull them all together under one umbrella the same week as the GABF and Oktoberfest,” said Richard Scharf, president & CEO of VISIT DENVER.  He described how many of the breweries visiting Denver for the GABF have historically held special beer-tasting dinners and events, but there was no central place to look for information.


“The GABF had their events on their Web site, Oktoberfest had their information on their Web site, and brewers had information about their events posted on a variety of restaurant Web sites so last year we pulled all of this information together under one Denver Beer Fest banner and ended up with more than 150 events,” said Scharf. 


The Web site, www.DenverBeerFest.com, will be a one-stop shop for all things beer, including information on: 

  • Oktoberfest on Larimer Street:  This 41-year Denver tradition will be held September 17-19 and September 24-27.
  • The Brewers Association’s 29th Great American Beer Festival (GABF) at the Colorado Convention Center:  The GABF, September 16-18, has been recognized by the Guinness Book of World Records as offering the largest number of American beer’s tapped of any place on earth and attracts 49,000 beer lovers each year, as well as the nation’s top beer writers and critics.  Almost 500 breweries attended in 2009, offering more than 2,100 beers for tastings with 3,308 different beers entering medal competitions.  Colorado breweries won 45 medals, more than any other state.

“VISIT DENVER started Denver Restaurant Week six years ago to increase awareness of Denver’s fine dining,” Scharf said.  “In that time, we’ve seen Restaurant Week grow from 84 restaurants to 282 this year.  We started Denver Beer Fest last year with the same goal and we expect that this event will increase Denver’s reputation as a beer brewing center, both locally and nationally,”  Scharf said.


Information on Denver Beer Fest can be found at:  www.DenverBeerFest.com.   People should check back frequently for updated listings of events.


About VISIT DENVER, The Convention & Visitors Bureau

Celebrating more than 100 years of promoting the Mile High City, VISIT DENVER is a nonprofit trade association that contracts with the City of Denver to market Denver as a convention and leisure destination, increasing economic development in the city, creating jobs and generating taxes.  Tourism is the second largest industry in Denver, generating $3.1 billion in annual spending in 2008, while supporting 65,000 jobs. For more information on Denver call 800-2-DENVER or visit Denver’s official Web site at VISITDENVER.com.     

C * H * E * E * R * S


With press or photo inquiries, please contact:

Rich Grant: (303) 571-9450 or rgrant@visitdenver.com

Jen Elving: (303) 571-9451   jelving@visitdenver.com





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