FAQs for Participating Restaurants
Program Changes in 2014:
After every DRW we survey our participating restaurants. After assessing answers and feedback from the past few years, the majority of our participants wanted to see some changes made – and what better time to make those changes than our 10th annual event?
- DRW 2014 will consist of two, seven-day efforts. Twice the dining fun!
- The Winter program will run from February 22-28, 2014
- The Summer program will run from August 23-29, 2014
- DRW 2014 will have an increased price point of $30.00 per person, or $60.00 for two (excluding tax and gratuity).
- For nine years, Denver Restaurant Week has offered the $52.80-for-two price point. While it was a great promotional tactic to distinguish the "Mile High" event, nine years without a price increase is no longer sustainable for most restaurants.
Critical DRW 2014 dates:
- Registration is currently open for DRW 2014 – Winter
- December 9: Menu collection begins
- December 13: You must be registered and paid in full to be included in all DRW marketing/ad initiatives
- December 31: You must be registered and paid in full to be included in the DRW Brochure and most DRW marketing/ad initiatives
- January 15, 2014: Menus go live on DenverRestaurantWeek.com
- **Registration for DRW 2014 – Summer will open in late Spring 2014
Why are you conducting separate registration for each DRW?
We want to make sure that each effort is a success, and there is really no “economy of scale” to the two events. Each will have the same expenses – registration, menu collection, website builds, brochures, posters, and two separate and equally robust advertising and PR campaigns – so we are treating each DRW week as an individual event.
Do I have to offer a multi-course dinner for $60.00 for two or $30.00 for one to participate?
Yes. It is completely up to the restaurant to determine the menu, but to participate in the program you must have a multi-course meal for the fixed price of $60.00 for two, or $30.00 for one (not including tax and gratuity). You can offer one choice for dinner or have three or four options for the fixed price. You can also offer your full a la carte menu. Most of the restaurants that participated in 2013 offered three or four selections and printed a special Denver Restaurant Week menu, in addition to offering their regular menu.
Can I offer "upgrades" to the menu for more money?
Yes. Several restaurants offered a fixed price multi-course meal for $30.00 with additional options for more money. That is, you could offer the basic option for $30.00 and add, “With shrimp, add $4.00; with lobster, add $8.00.” But you must offer at least one multi-course option at the $30.00 price.
US Foods has partnered with Denver Restaurant Week to offer special pricing and off-invoice rebates to participating restaurants. If you are interested in learning more about special pricing, please contact Les Walker Regional Sales Manager at US Foods at 303-643-4737 or firstname.lastname@example.org.
Can I include liquor in the fixed price?
Yes. You can include beer, wine, cocktails or any other beverage in the multi-course fixed price. Many restaurants include a bottle of wine to reach the $60.00 price point for two. Alternatively, many restaurants offer discounted cocktails or wine as additional ways to grow the guest check.
Note: Denver Restaurant Week has partnered with E&J Gallo Wineries for the last five years and they have a robust program to offer certain wines specific program support to participating restaurants. If you are interested in learning more about this program, contact John Messner at email@example.com.
Do I have to be a member of VISIT DENVER in order to participate?
No, but if you are a member of VISIT DENVER you save $100 in registration costs. The cost to participate in each Denver Restaurant Week is $350 for VISIT DENVER members, $400 for members of the Colorado Restaurant Association and $450 for restaurants that are not members of either. To learn more about the benefits of being a member of VISIT DENVER, The Convention & Visitors Bureau and to qualify for discounted Denver Restaurant Week rates and other benefits, contact Caitlin Johnson at firstname.lastname@example.org or 303.571.9438.
How will Denver Restaurant Week be promoted?
- Newspaper advertising
- Online advertising on a variety of platforms
- Magazine advertising in 5280 Magazine
- Radio advertising
- A dedicated Denver Restaurant Week web site will list all participating restaurants and their full Denver Restaurant Week menus. In 2013, the Denver Restaurant Week Web site received nearly seven million pageviews with each visitor spending an average of 8.5 minutes on the site, viewing an average of 11 pages.
- Informational brochures listing all participating restaurants, phone numbers and addresses will be distributed to participating restaurants, visitor information centers and other retail locations.
- Posters will be distributed to participating restaurants and will be displayed in various locations throughout the Denver metro area.
- An ongoing public relations and social media campaign will include an announcement press conference/event, chef specials and possible tie-ins with television and radio stations featuring selected chefs.
- Denver Restaurant Week promotions will run on the RTD Mall Ride and inside Light Rail cars.
- Open Table will send email blasts about Denver Restaurant Week to their full membership list.
- E-mail blasts promoting Denver Restaurant Week will be sent to various distribution lists including 75,000 contacts on VISIT DENVER’s e-mail list and many others.
If we are a multi-location restaurant, does each location have to register separately if they want to participate?
Yes. All restaurants receive identical benefits so each participating restaurant has to register individually. However, it is not necessary for all members of the chain to join. For information about registering multiple restaurants, please contact Nadege Roux at 303-571-9436 or email@example.com.