Sid Wilson

Sid Wilson, President, A Private Guide"Let's face it, tourism is about service. And there's no greater art for a human being to participate in than the art of giving service." More »

Tourism Pays for Denver and Colorado. Tourism is the second largest industry in the City & County of Denver, and in the State of Colorado. Visitors stimulate the local economy and benefit hotels, meeting facilities, attractions, restaurants, cultural institutions, tour companies, transportation providers, local farmers, and countless other businesses.

Why Tourism Pays

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Denver

Denver Jobs Tourism employs nearly 50,000 people in the Denver metro area.
Economic Impact Overnight visitors to Denver generated $3 billion in spending in 2010.
Denver Taxes Revenue generated by visitors saves every Denver household $395 per year.

» Learn more about why tourism pays for Denver.

Colorado

Colorado Jobs Tourism employs nearly 137,000 people in Colorado.
Economic Impact Overnight visitors to Colorado generated $8.8 billion in spending in 2010.
Colorado Taxes Revenue generated by visitors saves every Colorado household $395 per year.

» Learn more about why tourism pays for Colorado.

Tourism Facts

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Denver

  • Denver had a record 12.7 million total overnight visitors in 2010, up 5% over 12.1 million in 2009.
  • A healthy tourism economy is built and supported by Destination Marketing Organizations (DMOs) such as VISIT DENVER, The Convention & Visitors Bureau, that use a portion of the local Lodger's tax and private membership dollars to market Denver as a visitors' destination.
  • Without dedicated funding from local and state governments to promote tourism, its economy shrinks — fewer people come to Denver, reducing the money that enters our economy.

» Read more Denver tourism facts.

Colorado

  • Colorado welcomed a record 55.1 million visitors in 2010, a 6.1 percent increase over 2009 and the highest total number ever reported. Of these, the state welcomed 28.9 million domestic overnight visitors, a 5% increase over 2009 and also a new record.
  • Overnight visitors to Colorado generated $8.8 billion in spending in 2010.
  • Direct-travel spending supported 136,900 jobs with earnings of over $3.9 billion.
  • Colorado's travel industry generated $750 million in local and state tax revenues during the 2009 calendar year.
  • This represents approximately $395 of tax revenue per household in the state.

» Read more Colorado tourism facts.

Power of Travel

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How travel dollars support America.
  • The U.S. travel industry directly employs 7.4 million people and generates a payroll of $178 billion and tax revenues of about $118 billion.
  • The U.S. Travel Association ranks travel fifth among the top 20 major private industry sectors.
  • Visitors to the U.S. spent more here than residents traveling abroad, creating a positive balance of trade of $32 billion for the national economy. Travel expenditures within the U.S. total $134 billion.

» Learn more about the national impact of travel.

LEARN MORE

Watch this short video to learn more about how tourism impacts your community. Play video

Why Tourism Pays was developed and is trademarked by Denver's Convention and Visitors Bureau (VISIT DENVER), responsible for competitively marketing Denver as a travel destination. More about Tourism Pays