President Obama on Boosting Travel and Tourism

"[Today,] I directed my administration to send me a new national tourism strategy focused on creating jobs. And some of America’s most successful business leaders –- some who are here today –- have signed up to help. We’re going to see how we can make it easier for foreign tourists to find basic information about visiting America. And we’re going to see how we can attract more tourists to our national parks. We want people visiting not just Epcot Center, but the Everglades, too. The more folks who visit America, the more Americans we get back to work. It’s that simple."

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Governor John W. Hickenlooper
Inauguration, January 11, 2011

"Our second Executive Order places a new emphasis on global opportunities as an engine for job creation. Business is about relationships. This order will create the Governor's Trade and Tourism Ambassador Program. We intend to enlist Colorado-related businesses and individuals living in other states and countries who have a stake in Colorado. These volunteer ambassadors will spread the word about Colorado, brand us as a state that welcomes innovation and new investment, and help us spur international tourism and export opportunities."

Read the Executive Order