City Park Boathouse on the lake and Denver City Skyline

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Facts & Figures


In 2019, 17.7 million overnight visitors spent $7 billion in Denver. Direct visitor spending benefits hotels, retailers, restaurants, attractions, transportation services and other businesses, and supports jobs for 64,000 people in metro Denver.

Download highlights of the latest visitor statistics for Denver compiled by Longwoods International.


Tourism is a $22.3 billion industry that supports more than 174,000 jobs, contributes $1.4 billion in local and state tax revenues.


Direct spending by domestic and international travelers generates more than $761.7 billion in the nation’s economy. The industry also represents one of America’s largest employers, accounting for more than 15.7 million direct and indirect jobs.

To learn more, visit:

U.S. Travel Association


Tourism Pays is a nonprofit public outreach campaign that supports the tourism industry in Denver and Colorado. The program’s web site aggregates current news, trends, initiatives and statistics at the local, state and national levels. To learn more, visit: