DENVER
In 2024, Denver welcomed 37.1 million visitors, generating $10.3 billion in tourism revenue, on par with the previous record in 2023. Direct visitor spending benefits hotels, retailers, restaurants, attractions, transportation services and other businesses, and supports jobs for 73,500 people in metro Denver. (Sources: 2024 Longwoods International, 2024 Dean Runyan)
Download highlights of the latest visitor statistics for Denver compiled by Longwoods International.
COLORADO
Tourism is a $28.3 billion industry that supports more than 187,710 jobs, contributes $1.8 billion in local and state tax revenues. To learn more, visit the Economic Impact Report.
UNITED STATES
Direct spending by domestic and international travelers generates more than $1.3 trillion in the nation’s economy. The industry also represents one of America’s largest employers, accounting for more than 15 million direct and indirect jobs.
To learn more, visit:
U.S. Travel Association
TOURISM PAYS
Tourism Pays is a nonprofit public outreach campaign that supports the tourism industry in Denver and Colorado. The program’s web site aggregates current news, trends, initiatives and statistics at the local, state and national levels. To learn more, visit:
www.tourismpayscolorado.com
