Denver, Colo. & Charlotte, N.C. (Feb. 3, 2016) - The big game may not be until Sunday, but Denver and Charlotte already are waging a battle of friendly competition that involves a Super Bowl wager between the cities' tourism bureaus.
If their respective teams lose the Super Bowl, Richard Scharf, president and CEO of VISIT DENVER, and Mike Butts, executive director of Visit Charlotte, have each pledged to wear the victor's team jersey and broadcast an image of the moment across social media channels for all to see.
As their cities' chief cheerleaders, nothing is more painful than the thought of wearing and showcasing the opposing team's jersey.