The game’s central character, ‘Blue Bear’ was inspired by a large sculpture outside the city’s Colorado Convention Center, part of an innovative public art program throughout Denver. It symbolizes the city’s urban creativity, endless blue skies and connection with the Rocky Mountains and the outdoors.


The creation of provides a platform to engage meeting planners within the current competitive business climate and highlight Denver’s key sales attributes, including:


-         2.2 million sq. ft in available meeting space

-         A range of luxury hotel options

-         Award-winning dining options

-         300+ days of sunshine a year

-         A ‘walkable’ city

-         Vibrant arts and cultural scene

-         Lively nightlife

-         Air-accessible destination.


Each attribute is an icon that the Blue Bear collects, jumping from cloud to cloud with the goal to collect as many as possible to accrue a high score. Meeting planners can win prizes including a plush blue bear, blue bear artist rendering and crocs walking shoes.


The Denver Blue Bear game is a part of an integrated advertising campaign by DMCVB targeting meeting planners.


For more information on Denver, visit .