The four-day Snow Show, January 26-29, 2012 at the Colorado Convention Center, is expected to attract a record 20,000 snow sport retailers, manufacturers, and decision-makers. The show will generate $35 million of spending in the metro area.

“This is the third year of the 11-year commitment from SIA to hold the Snow Show in Denver, making this the largest total convention booking in Denver’s history,” said Richard Scharf, president & CEO of VISIT DENVER, The Convention & Visitors Bureau. “To welcome the 20,000 delegates to Denver, VISIT DENVER is once again joining with partners to offer Mile High SnowFest, Jan. 25-28, a four-day celebration of all things snow to help position Denver as a snow sports capital of the world,” Scharf said.

Denver Mayor Hancock stated, “We are thrilled to host the SIA Snow Show and welcome its 20,000 attendees to the Mile High City.” The Mayor said, “This convention provides our region with a significant economic boost, and it also gives us the opportunity to showcase all of the great outdoor activities in Denver and throughout Colorado.”

SIA Chairman of the Board Tim Petrick stated, “SIA has produced trade shows for 58 years and we feel right at home here in Denver thanks to the amazing hospitality shown across the city and Colorado. This is our third year in Denver and it gets better each year. This year, we have an increase of exhibiting companies and attendees registered for the Show including 933 brands and 114 new exhibitors.”

To welcome SIA Snow Show’s 20,000 attendees in high style, VISIT DENVER is sponsoring the third annual Mile High SnowFest – a four-day celebration of all things snow, Jan. 25-28.

Mile High SnowFest showcases the many ways that Denver rolls out the “white” carpet to the VIPs of the snow sports industry, including: Icelantic’s Winter on the Rocks, the first-ever winter concert at Red Rocks; Art of Winter, a multi-site, snow-inspired exhibition of original ski and snowboard art; free ice skating at downtown’s Southwest Rink at Skyline Park, activities at the Denver Pavilions and, as always, great events and deals at Downtown Denver’s top restaurants, bars and clubs. All events and specials are logged on, with happenings and deals added throughout January.

“Denver is the No. 1 snow sports urban center in America, and for four days, we want to show the 20,000 delegates coming to the Snow Show, that nobody knows the industry like the Mile High City,” states Richard Scharf, president & CEO of VISIT DENVER, The Convention & Visitors Bureau. VISIT DENVER sponsors Mile High SnowFest with many events, deals and activities for both locals and visitors alike.

Mile High SnowFest is organized by VISIT DENVER, Colorado Ski Country USA and the City of Denver.
Some of the activities taking place during Mile High SnowFest, Jan. 25-28, 2012, include:

The first ever winter concert at Red Rocks Amphitheatre, one of the top music venues in the world, will feature multiple acts that appeal to the Snow Show attendees. Icelantic Skis and AEG Live Rocky Mountains are teaming up to produce the show, featuring top hip hop band Atmosphere as well as R&B superstar Common. As of January 25, the show is sold out.

Skyline Park is the place for family fun during SnowFest. Head to 16th and Arapahoe in Downtown Denver and take advantage of free ice skating seven days a week. Skate rental is $2, or guests can bring their own pair and skate for free.


Snowdown 2012 is Colorado's largest kickoff party during the Snow Show, bringing headlining national and local entertainment to Denver's City Hall on Jan. 26. Snowdown features an all-nighter line up of performances on five stages with headliner Dilated Peoples and special guests.

FREE Pedicabs to the Convention Center from Denver Pavilions
Wed. from 4-7 p.m. and Thurs.-Sat. from 10 a.m.-7 p.m.
Glenarm Place between 15th and 16th Streets, Denver Pavilions
Catch a green ride to-and-from Denver Pavilions on the 16th Street Mall to the Colorado Convention Center via Pedicabs. Pedicabs will run complimentary round trip service during the show from Denver Pavilions where visitors will find more than 30 shops, restaurants and entertainment options including Colorado’s first H&M.

Chalk It Up to Winter on the Rocks!
Jan. 23 and Jan. 24 – 3-D Chalk Drawing in creation North Plaza,
Forever 21 Plaza, Denver Pavilions
Witness the creation of a spectacular 3-D chalk drawing in anticipation Denver's historic winter concert at Red Rocks. Come see how it's done as local artist Stephen DeOrio turns Denver Pavilion's plaza pavers into a picturesque 3-D interactive chalk drawing of the epic concert venue. Pose for photos on the drawing and be entered into a Facebook contest for prizes.

THE ART OF WINTER, through Jan. 28
Multiple locations
This snow-inspired exhibition features Colorado artists and innovators expressing their passion and creativity in their everyday works, including:
Gondola Installation Art
Colorado Convention Center
Colorado artist and designer, Sam Mobley is commissioned to create an installation of hanging cardboard gondolas in the lobby of the Colorado Convention Center. By taking everyday objects – such as cardboard – and re-imagining them, Sam Mobley will inspire the public to think big but start small. This installation will consist of three full-size gondola cars and will be on display during the SIA Snow Show.

The Colorado Filmmakers Project
Denver Theater District and Downtown Denver
Colorado is home to many of the world’s most acclaimed outdoor filmmakers. Through film, they capture the stories of adventurers and risk-takers who inspire others to take action in pursuit of their dreams. Five of these recognized filmmakers will share their most inspirational and awe inspiring footage by weaving a series of short vignettes to be shown throughout the Art of Winter on select LEDs in downtown Denver. The large format, high-definition LED screens are prominent in the Denver Theatre District. (perhaps list some of the corners?)

Ski & Snowboard Art
Larimer Square
With non-traditional canvasses made out of recycled skis and snowboards, select Colorado artists are challenged to create snow sport-inspired masterpieces. The resulting original works from more than 20 artists and designers will be displayed outdoors, against the backdrop of winter on Denver’s Historic Larimer Square.

Filmore Auditorium
Held every year during the Snow Show, the Awards have attained legendary status within the snowboarding community. The awards honor the sport’s best athletes of the year, with the winners determined by polling the world’s most respected riders in snowboarding. Snowboarding’s top professional athletes and the industry’s elite will all be out to honor the best in the sport. Coinciding with the 25th anniversary of Transworld SNOWboarding, this will be a show not-to-miss.

Downtown Denver
Throughout Mile High SnowFest, take advantage of great deals and events at Denver’s best restaurants, bars and clubs, including:
1515 Restaurant: happy hour and drink specials all week long
16Mix: $3 tap beers from 10 p.m. – close
Breckenridge Brewery: $5 shot and beer specials
Broker Restaurant: late night happy hour with $2 domestic drafts, $5 martinis, $4 glasses of house wine and apps for $4-6
Cheba Hut Toasted Subs: $5 pint and sandwich combo
Corner Office: $3 drafts, $4 wells, $5 wines, $5 martinis, plus small bites from $3
Diego’s Mexican Food & Cantina: 2-for-1 frozen margaritas and many other drink specials
Little India: $10 off any order of $30 or more
Naked Pizza: $2 off any pizza
Panzano: “Whiskey a Snow-Go” cocktail special featuring Stranahan’s Colorado Whiskey, a cinnamon stick, Colorado wild flower honey and hot water
Rock Bottom Brewery Downtown: selected apps, pizzas and beer of the day only $2.50

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Photo Caption:
Following a European tradition, Denver Mayor Michael B. Hancock and VISIT DENVER President & CEO Richard Scharf joined tourism and snow sports representatives on Jan. 26, ringing cowbells to kick off the 2012 SnowSports Industries America (SIA) Snow Show, the world’s largest snow sports tradeshow. The Show brings approximately 20,000 delegates to Denver, and $35 million in economic spending to the Mile High City. Photo Credit: Steve Crecelius

From L to R:
President of SIA David Ingemie, President & CEO of Colorado Ski Country Melanie Mills, VISIT DENVER President & CEO Richard Scharf, Denver Mayor Michael Hancock, President & CEO of Winter Park Gary Defrange, SIA Chairman of the Board Tim Petrick.