VISIT DENVER has teamed up with the Colorado Symphony and some of the city’s top artists, performers and chefs to launch a social media video campaign designed to broaden the appeal of some of Denver’s unique offerings.
Through a series of quirky vignettes entitled “Comedians Doing Stuff,” Denver comedians pair up with local talent to test their skills in a variety of activities that showcase city experiences and attractions. The light-hearted videos serve up bites of the Denver brand in a playful fashion by featuring the comedian’s humbling attempts at trying something new.
“VISIT DENVER is always looking for new ways to get the message out about what makes Denver unique,” said Justin Bresler, VISIT DENVER vice president of marketing. “Online video is such a hot medium right now, as is the city’s comedy scene, so we couldn’t resist pairing them up.”
As part of the video series, VISIT DENVER enlisted the help of the Colorado Symphony and Resident Conductor Christopher Dragon for a unique take on the city’s cultural scene. The video follows Denver comedian Janae Burress and Dragon as he guides her through her attempt to realize her dream of becoming a conductor – and she discovers it’s a bit more challenging than it appears.
The episode fits perfectly into the Colorado Symphony’s greater mission of providing incredible musical experiences for everyone – whether they’re teaming up with Tenacious D at Red Rocks Park & Amphitheatre, performing classical works at Boettcher Concert Hall, or accompanying a screening of a Harry Potter film in concert.
“The partnership makes sense on so many levels, and we see this video as a great way to reach new audiences and dispel the stereotype that the symphony is only for certain people,” said Parker Owens, chief marketing officer for the Colorado Symphony. “Symphonic music is everywhere, and whether you initially recognize it or not, it's an integral part of your favorite commercials, streaming shows and movies.”
As part of its ongoing marketing efforts to generate fresh, innovative video content that inspires travel to The Mile High City, VISIT DENVER produced the series, which is distributed exclusively on social media. The videos can be found on VISIT DENVER’s website at VISITDENVER.com/comedy.
Other series installments, produced by local firm Practice, feature some of Denver’s finest comics including:
- Sam Tallent, doing his best to brew beer with the team at Factotum Brewhouse
- Sammy Anzer, channeling his inner chef at Il Posto with chef-owner Andrea Frizzi
- Christie Buchele, learning about street art with local artist Thomas “Detour” Evans
- Daniel Reskin, learning the ropes at Lawson Adventure Park (September launch)