Dior and his Decorators
Feb 7, 2019
Renowned design historian Maureen Footer will share insights from her recently published book, Dior and His Decorators: Victor Grandpierre, Georges Geffroy, and the New Look.
The first in-depth account of the two Parisian interior designers associated with Christian Dior, the book recounts the evolution of Dior’s aesthetic as a fashion revolutionary and an aficionado of interior design via his personal residences, his couture house, and the Dior brand.
Simultaneously, the story examines the intimate connection of couture and interiors, chronicling the glamorous new style of interior design that emerged in Paris in parallel with the New Look. Mining previously unexplored sources and with full access to Dior archives, Footer follows the lives and work of this influential trio.
Dior tapped Victor Grandpierre, a photojournalist, to design his first couture house at 30, avenue Montaigne. Grandpierre created not only the chic, elegantly restrained look of Dior’s salons, but also the template for the Dior brand itself—including typeface, logo, signage, and packaging—still followed to this day.
Georges Geffroy, a a former stylist at Patou and connoisseur of eighteenth-century antiques, indelibly impacted Dior's career and interiors as well.
The enduring chic of these three men—what keeps them from being mere time-capsule stylists—is rooted in their ability to fuse postwar reality and eighteenth-century inspiration in their creation of contemporary solutions.
Dior and His Decorators reminds us to this day that the past—modified, preserved, but never embalmed—is a resource to enhance the everyday.