Staff
Lee Ann Benavidez
Senior Vice President and Chief Sales & Services Officer
VISIT DENVER
Justin Bresler
Vice President and Chief Marketing Officer
VISIT DENVER
Flavia Light
Vice President and Chief Tourism Development Officer
VISIT DENVER
Co-Chairs
Luis Benitez
Chief Impact Officer
Trust for Public Land
Greg Leonard
General Manager
Hyatt Regency at the CCC
The committee meets every other month (Meetings scheduled in the “off” months for VISIT DENVER Board meetings)
- Review and provide input on convention and tourism sales and marketing initiatives.
- Receive and provide input on periodic updates on critical development projects in the city, e.g. 16th St. Mall, Denver International Airport and others.
- Continue to monitor Downtown environment. Receive regular updates from the Downtown Action Team, DDP’s Security Action Plan and the Mayor’s Safety Plan.
- Initial review of annual Longwoods Visitor Profile Research results, Return on Investment (ROI) studies and other research as appropriate.
- Provide guidance on and assist with implementation of Denver Tourism Roadmap initiatives as they pertain to the CTAC.
- Provide guidance for a variety of ROI measurements for Bureau sales and marketing programs.
- Provide input for the annual Marketing Plan, including tourism and convention sales situation analysis and Strengths, Weaknesses, Opportunities and Threats (SWOT).
- Provide input on and assistance with the Tourism Improvement District (TID) regarding budget, marketing, programming and ROI reports.
- Review DEI efforts related to marketing and conventions.