Chair: Greg Leonard, General Manager, Hyatt Regency at the Colorado Convention Center
The committee usually meets quarterly or as needed.
Oversee implementation, direct the communication, and provide strategic direction of Denver Tourism Roadmap initiatives across all Board committees and among diverse stakeholders
Provide input on strategies to increase membership engagement, interaction and involvement
Recommend partnerships, best practices and resources to communicate the value and impact of destination organizations to their leadership, stakeholders and community
Evaluate current VISIT DENVER partnerships and identify potential future partners
Develop strategies for creating new, broader and non-traditional partnerships
Working with staff, assist in the prioritization and development of advocacy related efforts including, but not limited to, social impacts, workforce challenges and issues of cleanliness and safety downtown
Develop programs for stakeholders to enhance awareness and understanding of the role tourism and VISIT DENVER play in the local and statewide economy and offer opportunities for participation as appropriate
Explore additional options for increased private dollar revenue generation
Provide input to a partnership committee comprised of staff and partner representatives from all industry segments to maintain and increase partner participation
Assist Nomination Committee with Board development activities
2022 Committee Members
Matthew Burkett, The Flyfisher Group
Jennifer Chang, Zoom Video Communications
Rob Cohen, IMA Financial Group, Inc.
Lee Gash-Maxey, Colorado Black Chamber of Commerce
