The founder of Fruition Restaurant, Alex Seidel, believes so strongly in locally grown produce, that he founded Fruition Farms in 2009. In 2010 Alex partnered with Jim Warren, and started Colorado’s first artisanal sheep’s milk Dairy & Creamery.
DO YOU SEE WHAT YOU'RE DOING AS PART OF THE TOURISM INDUSTRY?
I think we're adding to Colorado's tourism product. Slow food and farm-to-table is a lot more than just growing and selling to restaurants. We're taking a raw product and turning it into a handcrafted product, through a process that goes back centuries. We have viewing windows at the farm where we can show and educate people about our animals and our process. And we hope lots of tourists will come to Colorado, taste our cheese and bring it back to where they live so we can develop new markets.
There is a whole new upsurge in gastronomic tourism where the central theme of the vacation is to tour restaurants, try new foods, visit wineries and brewpubs - it's all culinary tourism. Colorado has a rich tradition in that area, producing great honey, lamb, some of the best microbrews, so we hope to incorporate ourselves and our cheeses into that larger mix. We offer a product unique to Colorado. When you set out to make a specific cheese, everything affects the taste - the altitude, water, grass, the grains, the yeast in the air - all of it combines with craftsmanship to make a unique product. You can taste Colorado in our cheese.