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Denver visitors stimulate the local economy and benefit hotels, meeting facilities, attractions, restaurants, art and cultural institutions, tour companies, transportation providers, local farmers and countless other businesses. Tourism also offers many benefits for Denver residents and improves quality of life for the community.
According to Longwoods International, there was a 24 percent increase in overnight visitors to Denver in 2021 vs. 2020, with 16.6 million visitors spending the night last year, inching back to the record 17.7 million visitors of 2019. Spending by visitors also nearly returned to 2019 levels, totaling $6.6 billion, including $5.5 billion from overnight guests.
Key numbers for 2021 include:
Noteworthy:
Sources: Dean Runyan Associates, Colorado Travel Impacts 2021; Longwoods International, Travel Year 2021; census.gov
Business and leisure travelers to Denver are having a positive financial impact locally. Meet some of the business owners and industry professionals who make their living and create jobs through the power of tourism.