Book

Mission

To bring conventions and leisure visitors to Denver for the economic benefit of the City, the community and our partners.

Organization

In 1908, Denver hosted the Democratic National Convention. Recognizing the economic benefit that came from this meeting, some farsighted businessmen created a new agency that would come to be called VISIT DENVER. 

VISIT DENVER is a private, nonprofit trade association that is responsible for marketing metro Denver as a convention and leisure destination. The Bureau is contracted by the City & County of Denver to act as the official marketing agency for Denver. It is governed by a board of directors and employs a staff of more than 60 professionals.

Funding

VISIT DENVER is funded from both private (membership, advertising, and sponsorship) and public sources (voter-approved lodging tax). In 2019, the Bureau had a budget of $38.8 million, which was derived from 3.75 percent of the lodger's tax in the City and County of Denver, from advertising and private fundraising and from the membership fees the Bureau collects from its nearly 1,300 business members.

Impact of Tourism 

In 2019, 17.7 million overnight visitors spent $7 billion in Denver, contributing $1.5 billion in state and local tax revenues. Direct visitor spending benefits hotels, retailers, restaurants, attractions, transportation services and other businesses, and supports jobs for 64,000 people in metro Denver.

The Bureau uses a sophisticated, integrated marketing approach to sell Denver as a travel destination, which includes direct sales, advertising, tourism and convention industry trade shows, digital promotions, public relations, social media and more. VISIT DENVER maintains the City’s official tourism website (VISITDENVER.com), Official Visitors Guide to Denver & Colorado and Official Tourist Information Centers.

VISIT DENVER Commitment to Diversity, Equity & Inclusion

At VISIT DENVER, we believe that travel makes the world a smaller and more connected place. It brings people together and fosters interaction among diverse cultures. It builds understanding, appreciation, empathy and respect for one another. This core philosophy is a big part of who we are as a community and why Denver is one of the top destinations in the country to live and to visit. The Mile High City embraces and celebrates peoples of all races, ethnicities, abilities, gender identities and sexual orientation. We support the Black Lives Matter movement and we reject any form of racial injustice. We also acknowledge that there remains a long road ahead to achieve true equity for all historically oppressed communities. With this in mind, VISIT DENVER is pledging a renewed sense of awareness and action to create change, both within our organization and in our city. While VISIT DENVER has consistently supported diversity, equity and inclusion, we also believe that we can, and we must, do better. We are committed to making these core values a way of life for our organization, our partners in the hospitality industry and our visitors.

History of Tourism in Denver & Beyond 

"The story of tourism in Denver is also the history of our city and our people."

- John Hickenlooper
Mayor, City & County of Denver, 2003-2011

Read about 100 years of Mile High Tourism online or purchase the book from the Tattered Cover Book Store.

Partnerships 

For more information on how to become a partner of VISIT DENVER and promote your business to visitors, please visit the partnership section. For information on employment at VISIT DENVER, please visit the career center.

Strategic Partnerships

City of Denver
Colorado Tourism Office
Colorado Convention Center
Denver Arts & Venues
Denver International Airport
Denver Metro Chamber of Commerce
Colorado Hotel & Lodging Association/Metro Denver Lodging Council
Colorado Association of Destination Marketing Organizations
Tourism Industry of Colorado
VISIT DENVER Partner Organizations

VISIT DENVER is an accredited Destination Marketing Organization from Destinations International (DI). Click to learn more about DI.