To bring conventions and leisure visitors to Denver for the economic benefit of the City, the community and our partners.
In 1908, Denver hosted the Democratic National Convention. Recognizing the economic benefit that came from this meeting, some farsighted businessmen created a new agency that would come to be called VISIT DENVER.
VISIT DENVER is a private, nonprofit trade association that is responsible for marketing metro Denver as a convention and leisure destination. The Bureau is contracted by the City & County of Denver to act as the official marketing agency for Denver. It is governed by a board of directors, and employs a staff of more than 60 professionals.
VISIT DENVER is funded from both private (membership, advertising, and sponsorship) and public sources (voter-approved lodging tax). In 2014, the Bureau had a budget of $23.2 million, which was derived from 2.75 percent of the lodger's tax in the City and County of Denver, from advertising and private fundraising and from the membership fees the Bureau collects from its nearly 1,300 business members.
Impact of Tourism
In 2016, 17.3 million visitors spent $5.3 billion in Denver, contributing $1.2 billion in state and local tax revenues. Direct visitor spending benefits hotels, retailers, restaurants, attractions, transportation services and other businesses, and supports jobs for more than 51,000 people in metro Denver.
The Bureau uses a sophisticated integrated marketing approach to sell Denver as a travel destination, which includes direct sales, sales blitzes and telemarketing, advertising and direct mail, tourism and convention industry trade shows, Internet promotions, e-mail blasts, websites, podcasts, and e-newsletters, visitor guides and brochures, public relations and press tours, client familiarization tours and site inspections, and visitor information centers.
History of Tourism in Denver & Beyond
"The story of tourism in Denver is also the history of our city and our people."
- John Hickenlooper
Mayor, City & County of Denver, 2003-2011
For more information on how to become a partner of VISIT DENVER and promote your business to visitors, please visit the partnership section. For information on employment at VISIT DENVER, please visit the career center.
City of Denver
Colorado Tourism Office
Colorado Convention Center
Denver Arts & Venues
VISIT DENVER Partner Organization