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Overnight Visitors: 2019  2018 2017 2016 2015
Number of Overnight Business Visitors   2.4 million 2.4 million 2.4 million 2.6 million 2.6 million
Number of Overnight Pleasure Visitors  15.3 million 14.9 million 15 million 14.7 million 13.8 million
Total number of Denver Overnight  17.7 million 17.3 million 17.4 million 17.3 million 16.4 million
           
Total Spending - Overnight Visitors:  $6.0 billion $5.6 billion $5.6 billion $5.3 billion $5.0 billion
Accommodations  $1.94 billion $1.74 billion $1.7 billion $1.58 billion $1.51 billion
Eating/Drinking  $1.15 billion $1.09 billion $1.07 billion $1.05 billion $1.0 billion
Retail  $674 million $660 million $688 million $660 million $627 million
Transportation  $1.7 billion $1.56 billion $1.6 billion $1.52 billion $1.46 billion
Recreation  $537 million $535 million $536 million $476 million $437 million
           
Average No. Nights Spent in Denver: 3.0 3.0 2.8 3.0 3.3
           
Day Visitors:          
Total Day Trips to Denver  14.2 million 14.1 million 14.3 million 14.2 million 12 million
Total Spending  $970 million $919 million $920 million $908 million $671 million
           
Average Daily Expenditure:          
Business Traveler  $147 $146 $154 $145 $149 
Marketable Traveler $171 $166 $171 $142 $136
Visiting Friends/Relatives $83 $82 $70 $69 $71
           
In 2019          
Denver's image (what visitors thought of the city) has trended upward year over year. More than eight in
10 visitors agreed strongly that Denver is a place they would "really enjoy visiting again."
 
   
States Sending Overnight Leisure Visitors to Denver (in order) Urban Areas Sending Overnight Leisure Visitors to Denver (in order)
California Los Angeles
Texas Albuquerque
Florida Dallas/Ft. Worth
Illinois  New York City
Arizona San Francisco
Nebraska Chicago
Arizona Tampa
Ohio Salt Lake City
  Phoenix
   
Top Shopping/Entertainment  Top Attractions Visited - Paid
16th Street Mall Denver Zoo
Denver Union Station Buffalo Bill Museum & Grave
LoDo "Lower Downtown" Historic District Colorado Rockies
Cherry Creek Denver Botanic Gardens
Denver Pavilions Denver Art Museum
Larimer Square Denver Museum of Nature & Science/IMAX
Denver Premium Outlets Colorado Railroad Museum
Outlets at Castle Rock Denver Broncos
FlatIronCrossing Mall Lakeside Amusement Park
Park Meadows Retail Resort Downtown Aquarium
Belmar  
Shops at Northfield/Stapleton  

Source: 2019 Longwoods