Book
Overnight Visitors: 2016  2015 2014 2013 2012
Number of Overnight Business Visitors   2.6 million 2.6 million 2.4 million 2.3 million 2.3 million
Number of Overnight Pleasure Visitors  14.7 million 13.8 million 13 million 11.7 million 11.3 million
Total number of Denver Overnight  17.3 million 16.4 million 15.4 million 14 million 13.6 million
           
Total Spending - Overnight Visitors:  $5.3 billion $5.04 billion $4.6 billion $4 billion $3.6 billion
Accommodations  $1.58 billion $1.51 billion $1.3 billion $1.2 billion $1 billion
Eating/Drinking  $1.05 billion $1 billion $913 million $796 million $705 million
Retail  $660 million $627 million $579 million $549 million $499 million
Transportation  $1.52 billion $1.46 billion $1.4 billion $1.2 billion $992 million
Recreation  $476 million $437 million $398 million $373 million $353 million
           
Average No. Nights Spent in Denver:  3.0 3.3 3.2 3.2 3.3
           
Day Visitors:          
Total Day Trips to Denver  14.2 million 12 million 10.2 million 8.8 million 7.8 million
Total Spending  $908 million $677 million $670 million $551 million $421 million
           
Average Daily Expenditure:          
Business Traveler  $145 $149 $138 $126 $112 
Marketable Traveler $142 $136 $117 $113 $104
Visiting Friends/Relatives $69 $71 $70 $68 $49
           
In 2016          
Denver's image (what visitors thought of the city) has trended upward year over year. Nearly eight in
10 visitors agreed strongly that Denver is a place they would "really enjoy visiting again."
 
   
States Sending Overnight Leisure Visitors to Denver (in order) Urban Areas Sending Overnight Leisure Visitors to Denver (in order)
California Los Angeles
Florida New York City
Texas Chicago
Illinois  Miami
New York San Francisco/Oakland/San Jose
Kansas Dallas/Ft. Worth
Arizona Phoenix
Ohio Kansas City
  Washington, D.C.
   
   
Top Shopping/Entertainment Top Attractions Visited – Paid
16th Street Mall Denver Zoo
Cherry Creek Red Rocks Park & Amphitheatre
LoDo "Lower Downtown" Historic District Denver Art Museum
Denver Pavilions Denver Botanic Gardens
Larimer Square Buffalo Bill Museum & Grave
Outlets at Castle Rock Colorado Rockies
Denver Union Station Denver Museum of Nature & Science/IMAX
Park Meadows Retail Resort Downtown Aquarium
Flatiron Crossing Mall Colorado Railroad Museum
Belmar Denver Broncos
   
   

Source: 2016 Longwoods