About VISIT DENVER
VISIT DENVER, The Convention & Visitors Bureau Mission:
To bring conventions and leisure visitors to Denver for the economic benefit of the City, the community and our partnership.
In 1908, Denver hosted the Democratic National Convention. Recognizing the economic benefit that came from this meeting, some farsighted businessmen created a new agency that would come to be called VISIT DENVER.
VISIT DENVER is a private, nonprofit trade association that is responsible for marketing metro Denver as a convention and leisure destination. The Bureau is contracted by the City & County of Denver to act as the official marketing agency for Denver. It is governed by a board of directors, and employs a staff of more than 60 professionals. VISIT DENVER is funded from both private (partnership, advertising, and sponsorship) and public sources (voter-approved lodging tax). In 2012, the Bureau had a budget of $17.8 million, which was derived from 2.75 percent of the lodger's tax in the City and County of Denver, from advertising and private fundraising and from the partnership fees the Bureau collects from its nearly 1,200 business partners.
In 2012, Denver had a total of 13.6 million overnight visitors, according to Longwoods International. The study, commissioned by VISIT DENVER, found that in 2012, metro Denver visitors spent $3.6 billion, while supporting 50,000 jobs.
The Bureau uses a sophisticated integrated marketing approach to sell Denver as a travel destination, which includes direct sales, sales blitzes and telemarketing, advertising and direct mail, tourism and convention industry trade shows, Internet promotions, e-mail blasts, websites, podcasts, and e-newsletters, visitor guides and brochures, public relations and press tours, client familiarization tours and site inspections, and visitor information centers.
"The story of tourism in Denver is also the history of our city and our people."
Mayor, City & County of Denver, 2003-2011
|Read about 100 years of Mile High Tourism
VISIT DENVER Foundation & Scholarship Program
VISIT DENVER Foundation is a 501(c) 3 charitable organization generously sponsored and supported by individuals and corporations in the Denver area and beyond. The Foundation's goal is to promote the travel and tourism industry in the Denver metro area through activities and projects that enhance education, professional development and training for individuals interested in the hospitality industry.
VISIT DENVER Foundation holds two fundraising events each year to raise money for the foundation scholarship fund: VISIT DENVER Chairman's Cup and Partnership Open Golf Tournament and VISIT DENVER Tourism Hall of Fame Dinner.
- Learn more about the Denver & Colorado Tourism Hall of Fame.
- Learn more about the VISIT DENVER Scholarship Program.
For more information on how to become a partner of VISIT DENVER and promote your business to visitors, please visit the partnership section. For information on employment at VISIT DENVER, please visit the career center.