IPW 2029 could generate up to $1.7B of international tourism revenue for Mile High City.
Washington D.C. (December 8, 2023) – The U.S. Travel Association announced this week it has selected Denver, CO to host, IPW, the country’s largest annual international travel trade show that draws around 5,000 delegates, including 1,400 international delegates from 60 countries over three days.
“This is a milestone that will highlight the best of Denver and generate significant new international tourism business for our city,” said Richard W. Scharf, VISIT DENVER president and CEO. “IPW is essential for world travel professionals and the most prolific international marketplace in the U.S. travel industry.”
Each year, only one U.S. city is awarded the privilege of hosting IPW, which has proven to generate as much as 700,000 new international visitors and $1.7 billion in new tourism revenue for host cities within three years.
“There is simply no single greater opportunity for us to showcase the Denver tourism brand on a global stage, and we plan to put our best foot forward,” said Scharf. “IPW brings the world to us and gives us direct access to an international audience we could not reach otherwise.”
IPW is the U.S. travel industry's largest generator of travel to the U.S., and in May 2029, it will bring international and domestic travel buyers to conduct business negotiations at the newly expanded Colorado Convention Center generating as much as $5 billion in future travel to the U.S. Additionally, about 500 journalists from across the globe will attend the Brand USA Media Marketplace seeking new travel story topics in six hours of intensive meetings with U.S. travel destinations.
With the Rocky Mountains on its horizon and four National Parks nearby, Denver is a paradise for year-round adventurists and naturists and is commonly known as the cultural and urban epicenter of the Rocky Mountain Region, welcoming more than 36 million visitors each year. With 300 days of annual sunshine, 850 miles of urban bike trails and 28 ski resorts within driving distance, Denver is the country’s best base camp and a perfect destination for travelers seeking a combination of urban and outdoor adventure.
Home to Red Rocks Amphitheatre, the “best outdoor amphitheater” in the country according to Rolling Stone Magazine and the #1 most attended concert venue in the world in 2021, Denver has always been an iconic music destination offering intimate theaters, concert stadiums, original events and an annual music lineup stacked with festivals and international headliners. Denver also boasts of the largest beer festival in the U.S., Great American Beer Festival, and the third largest performing arts complex in the country.
Additionally, with the #6 busiest airport in the world, Denver is accessible from across the globe offering non-stop air service from 24 international cities.