Colorado Convention Center Blue Bear

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Denver Digital Marketing Toolkit

The following materials have been created to help you promote Denver as the ideal location for your meeting or event.


Photos & B-roll Video

If you are looking for photos not included in the top photos collection below, please register for access to our online photo and video library Barberstock, or contact your VISIT DENVER representative.

Promotional Materials

Denver promotional materials ranging from stickers and coloring books to visitors guides and brochures are available to order for free.

Digital Guides & Brochures

Copy Blocks/Fact Sheet

Top 10 Reasons to Visit Denver

Day Trips From Denver

Denver's Creative Districts

Kid-Friendly Activities & Attractions

Must-See Attractions

Newsletter & Social Content (.xlsx)

Denver's Blue Bear

The Colorado Convention Center's 40-foot Blue Bear statue is actually named, "I See What You Mean" by Denver artist Lawrence Argent (1957-2017). It is a steel sculpture, encased in a fiberglass and cement composite and acts as a Denver ambassador, communicating the city's appeal as a meeting destination. Read an exclusive interview with Lawrence Argent.

Many groups have used the Blue Bear to help them promote their meeting. VISIT DENVER can assist you in this process by providing downloadable versions of the official Blue Bear files, available to you here.

Use & Restrictions of the Blue Bear Graphics

The artist's estate retains copyright to the statue itself and to all visual representations. VISIT DENVER has a copyright license agreement with Lawrence Argent's estate that covers certain uses and poses for the Blue Bear, and we are able to offer those resources via the files below. The files can be used in your promotional material, but may not be altered in any way. Should you require other uses of the Blue Bear, we will be happy to put you in touch with the artist's estate directly to work out separate arrangements.

Blue Bear Graphics Preview

Blue Bear graphics preview

Social Media

Engage with @VisitDenver on social media! Our content is tailored to bring you local stories and helpful information on the best ways to enjoy your time in Denver. 

Come Early/Stay Late Program

Colorado is, simply put, one of the most amazing playgrounds on earth, with four-season excitement and breathtaking landscapes. Many visitors to Denver choose to begin or end their trip in one of Colorado's charming historic towns or world-class mountain resorts. Our "Come Early/Stay Late" program gives your audience helpful information on many of Colorado’s most iconic areas and top resorts.